Identity Atelier

For conscious founders and creatives who run in circles and need sparring and a mirror to see themselves more clearly.

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SOUNDS FAMILIAR?

I am good at what I do, but it doesn’t feel like me anymore.

I can do so many things. But what is actually mine to do?

I am multi-passtionate, how do I find my golden thread?

Part of me feels ready to show up as myself, but another part holds back.

A career question is rarely just a career question.

Most of the time, it leads us to the deeper questions within. It points to the parts of us that have been sitting in the back seat, longing to be seen, so we can bring our whole, multifaceted self into our work without feeling scattered. We unearth the parts of you that want to come alive: your professional identity aligned with who you are, your voice and the way you show up.

MOVING FROM THE INSIDE OUT

Who am I becoming? What has shifted, what you want to keep and what you are ready to let go of. Moving from overthinking to trusting yourself and making decisions with conviction.

Know who you are

What is mine to do, and for whom? Your sweet spot, your offer and a story you can tell with confidence, so your next step makes sense to you and to others.

Own who you are

How do I show it? Your words, your presence online and your visual direction, so everything feels cohesive and unmistakably yours.

Show who you are

Where Soul meets Strategy

I spent over a decade working with global brands in fashion and media, as Creative Lead at Refinery29 for Nike, Gucci and Lancôme, and five years running my own business. As a systemic coach I know the hardest part of building a business is rarely the business. It’s growing into the person who runs it. And the hardest part of a career pivot is becoming the person who is ready for what comes next.

That’s where we start. Sessions last 60 minutes. Depending on where you are we work together for 3 or 6 weeks.

WORK WITH ME

  • "In my brand, I finally see the woman and the expert I have become."

    Muriel Mertens, Psychologist & Podcaster

  • "My positioning became so much clearer. What was previously scattered now has a super focused approach."

    Sonja, Senior Account Director

  • "I loved working with Helen. I moved from confusion to clarity in just a week."

    Imen, Interior Designer

Let’s build something
that feels like you.

A free 15-minute call to see where you stand and whether we're a good fit.

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