Guiding brands through transformation

I partner with founders and brands to transform their unique vision into powerful and authentic expression. Guiding strategic choices in brand identity, communication, and visual direction.

How I can help

Creative Direction &
Brand Strategy

Strategic brand and creative direction that brings clarity and coherence to how your brand shows up. We align brand identity, messaging, and visual language into a clear and authentic brand expression, ready for a powerful market presence.

Innovative
Creative Tools

Discover the subconscious power of color to express yourself or elevate your brand's emotional resonance. With a neuroscience-based approach, I help individuals and brands tap into their unique chromatic identity to create spaces, styles, or visual languages that are vibrant, authentic, and deeply aligned,

Hi, I’m Helen

Creative Director and Brand Consultant. Leveraging a systemic coaching background and over a decade of experience leading campaigns and branded content for brands such as Nike, Lancôme, adidas, and more, I partner with founders and brands to identify and unleash their creative potential. I am equally passionate about color and how it affects how we show up - I bring this neuropsychological approach to the brands ready for innovation.

I work in English and German.