Making Identity Visible
Brand Communication and Visual Direction
I work at the intersection of brand strategy, communication and visual expression, helping brands and individuals translate their identity into a clear, coherent and recognizable presence.
Identity Is Not A Concept
It becomes visible through expression: through language, storytelling, aesthetics and perception. I work with brands and individuals to translate who they are into how they speak, look and present themselves.
Where I Support
Brand Communication
Clarity is the starting point of any strong brand. I work on the strategic and verbal layers: positioning, tone of voice, messaging frameworks and creative storytelling, to build a cohesive and elevated brand voice.
Visual Direction
Expression is how identity takes shape visually. Across art direction, aesthetic consistency, look & feel and color, informed by neuroaesthetic principles, I shape how a brand or individual is seen, felt and recognized.
Hi, I’m Helen
I’m a Brand Strategist & Creative Consultant based in Berlin, working across brand strategy, communication, and visual direction.
At Refinery29 I led integrated campaigns and branded content for global brands including Nike, Gucci, and Lancôme, translating brand strategy into storytelling across digital, social, and editorial formats.
I studied at London College of Fashion, and have spent over a decade working across fashion, media, and brand environments.
My background in systemic coaching informs how I approach brand identity and identity in general as an interconnected system, where internal clarity translates into authentic external expression.