Coach · Speaker · Writer

Every career shift is also an identity shift.

I help ambitious professionals and founders navigate change, reconnect with who they are becoming, and express it with clarity and confidence.

01 COACHING

Your job is not the only thing that changes. You do, too.

When you start your own business, change direction or step into a new role, it looks like a career move from the outside. On the inside, the professional identity that carried you so far often stops fitting. I work with you in exactly that in-between, so you get clear on who you are becoming and turn it into confident decisions, a distinct positioning and a voice that feels like yours.


Career Coaching

For professionals who have outgrown their role and want a next step that fits who they have become.

Career direction · Unique strengths · Confident self-presentation

Creative Business Coaching

For founders and freelancers starting, elevating or pivoting their business, and growing into the person it needs them to be.

Positioning · Offers & pricing · Personal brand · Visibility

02 SPEAKING

Why do we keep ourselves small?

Masterclasses and keynotes on identity shifts, visibility and self-expression for conferences, companies and communities.

Previous stages: Netflix, Lillet, M.Stories, BBDO

03 WRITING


A style & soul diary to live creatively and express yourself freely.

VISIBILITY

Who Does She Think She Is?

On visibility, self-expression and the quiet judgement women feel when we show up fully as ourselves.

SELF-EXPRESSION

The Art of Un-Editing Yourself

On the quiet fear of being “too much” and the price we pay for keeping others comfortable.

IDENTITY SHIFT

Seeing The Invisible

How the body often knows before the mind does, and what that taught me about every identity shift.

04 COLOUR CONSULTING

Express more of who you are through colour.

What if the colours you wear could express more of who you are? In collaboration with RAH Colours, I help you discover your unique Colour Identity and bring more of your personality, energy and individuality to how you show up.

ABOUT

You can be more than one thing!

One part of me loves to go deep: psychology, philosophy, spirituality, the questions underneath our choices. The other part is creative and visual and has always spoken through colour, clothes and design. For a long time I thought I had to choose. I stopped editing either side, because I believe we are most alive when all of who we are is allowed to show.

I spent over a decade in fashion and media, as Creative Lead at Refinery29, shaping campaigns for Nike, Gucci and Lancôme. Then I left, trained as a systemic coach and built my own business, Wild Women Studios, which I ran for five years before changing direction again. I know exactly what it feels like when the old role no longer fits and the new chapter hasn't fully arrived yet. That's where I meet you.

“ I loved working with Helen. I moved from confusion to clarity in just a week.”

Imen, Interior Designer

Let’s write your next chapter.

A free 15-minute call to see where you stand and whether we're a good fit.