Every career shift is also an identity shift.
Coaching for ambitious professionals and founders who are reinventing their work, and themselves.
WHAT IS AN IDENTITY SHIFT
Your job is not the only thing that changes. You do, too.
When you start your own business, change direction or step into a new role, it looks like a career move from the outside. On the inside, the professional identity that carried you so far often stops fitting. I work with you in exactly that in-between, so you get clear on who you are becoming and turn it into confident decisions, a distinct positioning and a voice that feels like yours.
Career Coaching
For professionals who have outgrown their role and want a next step that fits who they have become.
Career direction · Unique value · Confident self-presentation
Creative Business Coaching
For founders and freelancers starting, elevating or pivoting their business, and growing into the person it needs them to be.
Positioning · Offers & pricing · Personal brand · Visibility
My Journal
Essays on identity shifts, self-expression and the quiet confidence it takes to be seen as you truly are.
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An essay on visibility, self-expression and the quiet judgement we feel when we show up fully as ourselves. And on why "Who does she think she is?" might be the best compliment you'll ever get.
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An essay on the quiet fear of being "too much" and the price we pay for keeping others comfortable. And on what happens when we finally stop editing ourselves.
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An essay on how the body often knows before the mind does, and what that taught me about the beginning of every identity shift.
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I’ve made this shift myself.
I spent over a decade in fashion and media, as Creative Lead at Refinery29, shaping campaigns for Nike, Gucci and Lancôme. Then I left, trained as a systemic coach and built my own business, Wild Women Studios, which I ran for five years before changing direction again. I know exactly what it feels like when the old role or identity no longer fits and the new chapter hasn't fully arrived yet. That space can feel overwhelming, but it's also where real change begins. That's where I meet you.
“ I loved working with Helen. I moved from confusion to clarity in just a week.”
Imen, Interior Designer
Let’s write your next chapter.
A free 15-minute call to see where you stand and whether we're a good fit.