Making Identity Visible
I work at the intersection of brand strategy, communication and visual expression, helping brands and individuals translate their essence into a clear, coherent and impactful presence.
Identity Is Not A Concept
It is something that needs to be expressed: clearly, consistently, and across every layer of communication. I work with brands and individuals to translate who they are into how they speak, look and show up.
How I Can Help
Brand Communication
Clarity is the starting point of any strong brand. I work on the strategic foundations of brand communication:
positioning
tone of voice
messaging frameworks
creative storytelling
to ensure a cohesive and elevated brand voice.
Visual Expression
Expression is how identity becomes visible and alive. I work across:
visual direction
aesthetic consistency
look & feel
neuroaesthetics and color as a differentiator
to ensure brands and are perceived as coherent, intentional and recognizable.
Hi, I’m Helen
I’m a Brand Strategist & Creative Consultant based in Berlin, working across brand strategy, communication, and visual direction.
I used to lead integrated campaigns and branded content for global brands including Nike, Gucci, and Lancôme during my time at Refinery29, translating brand strategy into storytelling across digital, social, and editorial formats.
I studied at London College of Fashion, and have spent over a decade working across fashion, media, and brand environments.
My background in systemic coaching informs how I approach brand identity and identity in general as an interconnected system, where internal clarity translates into authentic external expression.