Brand
Consulting
For founders, entrepreneurs and experts in transition. Together we clarify who you are professionally, sharpen your positioning and build an offer and brand presence that match your expertise.
IN ENGLISH & GERMAN
Does this resonate?
Does explaining your work feel like trying to fit an ocean into a cup? You have a broad range of experience, but lack the USP that ties it all together.
Have you outgrown your positioning? What you do today has become bigger than the way you describe it.
Do you make yourself smaller when you pitch? You know what you’re worth, but it doesn’t come across.
Are you holding back from being visible because your brand doesn’t feel right? Your messaging and visuals don’t match the depth and expertise you bring.
Are you circling the same business decisions over and over? If clarity came from more thinking, you would already have it.
A business question is rarely just a business question
Most of the time, it leads to the deeper questions within: who you are, what you stand for and sometimes, why you make yourself smaller than you are. It points to the parts of us that have been sitting in the back seat, longing to be seen. When they get a voice, we can bring our whole, multifaceted self into our work without feeling scattered.
Together we work on who you are as an entrepreneur and professional, who you’re for and why it matters, and turn it into a clear offer, a confident pitch, messaging and an online presence that match who you are.
MOVING FROM THE INSIDE OUT
01
Know who you are
Who am I becoming? What has shifted, what you want to keep and what you are ready to let go of. Moving from overthinking to trusting yourself and making decisions with conviction.
02
Own who you are
What is mine to do, and for whom? Your sweet spot, your offer and a story you can tell with confidence, so your next step makes sense to you and to others.
03
Show who you are
How do I show it? Your words, your presence online and your visual direction, so everything feels cohesive and unmistakably yours.
What you walk away with
Clarity & focus
Untangling the knots in your head with a systemic view of what is really at play. You stop circling, get your priorities straight and make your next decisions with conviction.
Messaging framework
A sharp positioning, a clearly defined audience and a messaging framework that articulates your value consistently across every touchpoint.
Offer architecture
An offer suite derived from your positioning, with a signature offer at its core and a pricing logic that reflects your value.
Website structure
A site structure aligned with your new positioning and offers: pages, user journey and copy direction, ready for you or your web designer to build.
Visual direction
A curated moodboard, colour palette and imagery guidelines that translate your positioning into a coherent visual language.
Where Soul
meets Strategy
I spent over a decade working with global brands in fashion and media, as Creative Lead at Refinery29 for Nike, Gucci and Lancôme, and five years running my own business. As a systemic coach I know the hardest part of building a business is rarely the business. It’s growing into the person who runs it. And the hardest part of a career pivot is becoming the person who is ready for what comes next.
That’s where we start. We work together over 6 to 8 weeks, in 1:1 sessions with focused work in between. Online or in Berlin, in English or German.
Also available for teams and organisations.
→ See the case studies
CLIENT VOICES
“Before working with Helen, I felt I had outgrown my existing brand presence, but I didn’t know how to define my new identity and translate it into visual form. Helen is a sensitive, warm and approachable coach who beautifully combines high-level systemic business coaching with her expertise in branding. I felt incredibly well-supported, empowered and challenged in just the right way.”
Dr. Anna Maria Beck, Coach for PhD Candidates
“I knew I had a strong CV, but I was struggling to articulate my experience consistently across different channels, communicate it confidently in interviews, and package it as a distinctive offering. Through working with Helen, my positioning became finally clear. What was previously scattered now has a much more focused approach, and I feel more confident in my proposition. Her background in creative and advertising brings a lot of expertise to the process.”
Sonja Draskovic, Account Director
“ When it comes to branding, Helen is simply the best! The coaching is of outstanding quality, and the investment was more than worth it. Developing a signature offer helped me bring focus and calm into my business. I’m especially proud of my newly structured and designed website. It finally reflects my expertise. The support throughout the entire time was priceless! I have rarely experienced anything like it. I recommend it to every entrepreneur who wants to work on her or his personal brand and how they comes across, whether for the next step in her career or to attract the right clients.”
Alexandra Schneller, Leadership & Business Coach
Let’s build something
that feels like you.
A free 15-minute call to see where you stand and whether we're a good fit.