Creative Direction
& Brand Strategy
For visionary fashion, interior & beauty brands
Brands I’ve worked with
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I elevate brands by refining their visual identity and overall communication to tell a captivating story and shape a brand presence that makes audiences connect on a deeper level.
Concept & Creative Direction
As a former Creative Lead at Refinery29, working for clients such as Nike, Lancôme, and adidas, I specialize in crafting compelling visual narratives. I define an impactful art direction that elevates your brand's presence across all touchpoints, leveraging my unique expertise creative direction and brand communication. I develop strong concepts and lead the visual execution for brand identities, social content, and campaigns, overseeing photo and video shoots end-to-end, from moodboards and casting to set direction and post-production guidance.
Brand Strategy & Communication
I help brands define who they are, what they stand for, and how to express it consistently across every touchpoint. This includes developing a holistic communication concept: brand voice, key brand messages as well as translating brand aesthetics and identity into clear, emotional, and consistent messaging.
With deep understanding of brands, products, and target audiences, I craft digital storytelling and compelling narratives that connect, inspire, and drive engagement.
Bespoke Color Consulting for your Audience - for Interior & Fashion Brands
Beyond aesthetics, I offer bespoke Color Identity consultations designed for your brand's audience. This provides an exclusive, neuroscience-backed experience for your customers while offering your brand invaluable data and insights into their collective chromatic preferences. These insights can then strategically inform your product design, creative campaigns, content strategy, and overall brand presence for deeper emotional resonance.