Aesthetic Direction
& Brand Identity

Brands I’ve worked with during my time at Refinery29

Your brand has a story. The question is whether it's being told in a way that truly reflects who you are and makes the right people feel it. That's where we begin.

Brand Identity

I help you clarify your positioning, sharpen your voice, and build a communication framework grounded in your true identity — so you know exactly how to express who you are and what you stand for.

Creative Direction

With over a decade in creative leadership, I translate a brand's essence into a distinct visual language - from concept and mood to art direction. The result: cohesive visual worlds where every detail feels intentional and unmistakably on brand.