With a background spanning publishing, fashion and media, my work explores how identity becomes visible through language, storytelling, aesthetics and expression.

During my time at Refinery29, I led integrated campaigns and branded content for global brands including Nike, Gucci and Lancôme, translating brand strategy into multi-channel communication and visual storytelling.

I studied at London College of Fashion and have spent over a decade working across editorial, branding and creative direction environments.

My background in systemic coaching informs how I approach brand identity as an interconnected system, where internal clarity translates into authentic external expression.

Over time, my work expanded beyond communication itself into the relationship between identity, perception and aesthetic expression, particularly through color, visual language and neuroaesthetic principles.

Today, I work with brands and individuals on creating coherence between identity and expression across visual and verbal language.