Hi, I’m Helen
I Believe Beauty Connects Us to Ourselves
Most people see aesthetics as a surface-level choice. I see a frequency.
With over a decade of experience as a Creative Lead at leading global platforms like Refinery29, I've shaped compelling campaigns and content for iconic brands such as Nike, L’Oréal, and Gucci. My career has spanned international landscapes, from London to the Netherlands and the US, and I’ve mastered the art of storytelling, moving people through content and visual language.
At some point, the work on the surface wasn't enough anymore. I wanted to understand what really shapes how we show up and why so many people and brands hide the most alive parts of themselves.
Come Alive in Your Own Expression
Whether I work with brands on their visual identity and storytelling, or with individuals in the midst of redefining who they are, my work is about translating essence into expression.
Color is one of the most powerful ways I make the invisible visible.
It is aliveness, expressed. A direct, often unconscious language that shapes how we feel, move, and recognize ourselves.
Through the RAH Colour Method, a color identity analysis grounded in psychology, not trends, I guide people and brands toward design choices and forms of self-expression that don’t just look right, but feel true to who they are.