About Helen
Helen is a Creative Director, Brand Strategist certified Coach and Color Consultant with a background in fashion and advertising. With over a decade working with global brands like Nike, Lancôme, and adidas, and running her own boutique branding studio, Helen bridges strategy, creativity, and depth with an entrepreneurial spirit. She helps brands and individuals find clarity and translate their essence into captivating visual experiences - from conscious brands to personal style alike.
Background
With an international career spanning the Netherlands, the US, and the UK, I’ve always been driven by curiosity, creativity, culture and the desire to create meaningful impact.
After completing my Master’s degree at London College of Fashion, I worked as Creative Lead at Refinery29, developing and directing campaigns for brands such as Nike, Lancôme, Gucci, or adidas. Before that, I worked in publishing for renowned titles including Shape, Cosmopolitan, and JOY.
Over time, I realised that what truly inspires me goes beyond creative excellence, it’s about bringing more authenticity, depth, and human connection into the way we build brands and businesses.
As a certified systemic coach, I combine strategic and creative expertise with a holistic, people-centered approach. I guide brands and individuals in gaining clarity, expressing their unique voice, and moving forward with renewed confidence and a clear visual direction.
As a RAH Color Ambassador, I use an innovative neuroscience-based color tool to support confident color decisions and elevate visual experiences - from brand to interior.