Hi, I’m Helen
I guide individuals and brands to confidently choose aesthetics that don't just look good,
but feel unmistakably theirs radiating their unique story.
With over a decade of experience as a Creative Director at leading global platforms like Refinery29, I've shaped compelling narratives for iconic brands such as Nike, L’Oréal, and Gucci. My career has spanned international landscapes, from London to the Netherlands and the US, honing a sharp eye for aesthetic excellence and impactful design in fashion, advertising, and publishing. This background provides the strategic foundation for every project I touch.
Today, I leverage this unique blend of creative leadership, strategic insight, and profound understanding of color psychology. I partner with brands seeking innovative Creative Direction and Consulting to elevate their impact. My background as a Systemic Coach flows naturally into the creative process, adding depth and clarity. Simultaneously, I empower individuals through the RAH Colours Identity Test and digital tools, guiding them on their personal journey to harness the power of color for their style, space, and self-expression.