For founders growing into the person their business needs.
Starting, elevating or pivoting a business changes more than your job title. It asks you to think, decide and show up differently.
SOUNDS FAMILIAR?
“I can’t explain what I do in one sentence.”
“My offers and prices don’t reflect my experience.”
“I want to be visible without feeling like I’m selling myself.”
“I’ve got so many ideas and no focus.”
“I still struggle with self-doubt or fear of being seen.”
Your business can only be as clear as you are.
Most founders try to fix their business with more strategy, more content, more tools. But when the person behind it is still in the old identity, nothing quite lands. That’s why we work on three layers at once.
THREE LAYERS YOU NEED TO GET RIGHT
Who am I as a founder? From employee mindset to owning your decisions, your value and learning to do things at your pace.
Identity
What do I stand for, who is it for and what exactly do I offer? We sharpen your focus, your offers and your pricing.
Positioning
Expression
How do I show it? Messaging, online presence and visual direction, so everything feels aligned, professional and cohesive.
Where Soul meets Strategy
I spent over a decade building brands in fashion and media, as Creative Lead at Refinery29 for Nike, Gucci and Lancôme, and five years running my own business. As a systemic coach I know the hardest part of building a business is rarely the business. It’s growing into the person who runs it.
"In my brand, I finally see the woman and the expert I have become."
Muriel, Psychologist & Podcaster
WAYS TO WORK TOGETHER
Choose your pace
3 sessions, 90 min each
The Intensive
For the one question you keep going in circles on, whether that's your positioning, your offer or your pricing. Together we untangle it, so you can move forward with clarity.
A short audit & questionnaire before we start
3 × 90-minute sessions
Exercises, feedback & support between sessions
750 €
6 sessions, 90 min each
The Shift
For founders starting out or starting over. We build your business from the ground up, starting with you: what you stand for, who you're for, what you offer and at what price, and how all of it shows up in your brand, your visuals and your words.
A short audit & questionnaire before we start
6 × 60-minute sessions
Exercises, feedback & support between sessions
1.300 €
Not sure which fits? Let’s find out together.
Let’s build something
that feels like you.
A free 15-minute call to see where you stand and whether we're a good fit.