Making Identity Visible
Brand Communication & Visual Direction
I work at the intersection of brand strategy, communication and visual expression, helping brands and individuals translate their identity into a clear, coherent and recognizable presence.
Identity Is Not A Concept
It becomes visible through expression: through language, storytelling, aesthetics and perception. I work with brands and individuals to translate who they are into how they speak, look and present themselves.
My Work
Brand Communication
Clarity is the starting point of any strong brand. I work on the strategic and verbal layers: positioning, tone of voice, messaging frameworks and creative storytelling, to build a cohesive and elevated brand voice.
Visual Direction
Expression is how identity takes shape visually. Across art direction, aesthetic consistency, look & feel and color, informed by neuroaesthetic principles, I shape how a brand or individual is seen, felt and recognized.
Hi, I’m Helen
I’m a Brand Strategist & Creative Consultant based in Berlin, working across brand strategy, communication, and visual direction.
At Refinery29 I led integrated campaigns and branded content for global brands including Nike, Gucci, and Lancôme, translating brand strategy into storytelling across digital, social, and editorial formats.
I studied at London College of Fashion, and have spent over a decade working across fashion, media, and brand environments.
My background in systemic coaching informs how I approach brand identity and identity in general as an interconnected system, where internal clarity translates into authentic external expression.