Every career shift is also an identity shift.
Coaching for ambitious professionals and founders who are reinventing their work, and themselves.
WHAT IS AN IDENTITY SHIFT
Your job is not the only thing that changes. You do, too.
When you start your own business, change direction or step into a new role, it looks like a career move from the outside. On the inside, the professional identity that carried you so far often stops fitting. I work with you in exactly that in-between, so you get clear on who you are becoming and turn it into confident decisions, a distinct positioning and a voice that feels like yours.
Career Coaching
For professionals who have outgrown their role and want a next step that fits who they are now, not who they used to be.
Sweet spot · Identity shift · Your story · Next steps
Creative Business Coaching
For founders and freelancers starting, elevating or pivoting their business, and growing into the person it needs them to be.
Positioning · Offers & pricing · Online Presence · Founder mindset
The journal · Essays on identity, transformation & self-expression
by Helen Woltering
I’ve made this shift myself.
I spent over a decade in fashion and media, as Creative Lead at Refinery29, shaping campaigns for Nike, Gucci and Lancôme. Then I left, trained as a systemic coach and built my own business, Wild Women Studios, which I ran for five years and pivoted. I know exactly what it feels like when the old role or identity no longer fits and the new chapter hasn’t fully arrived yet. That space can feel overwhelming, but it’s where the magic happens, too. That's where I meet you.
“ I loved working with Helen. I moved from confusion to clarity in just a week.”
Imen, Interior Designer
Let’s write your next chapter.
A free 15-minute call to see where you stand and whether we're a good fit.