Hey, I'm Helen!


Specialised in Creative Direction for fashion. I am the Creative Lead at Refinery29 Germany. I am a brand consultant, a strategist and creative director leading the process from consulting, over concept & ideation up to final production & delivery for all fashion, beauty & lifestyle clients such as Lancôme or adidas, to name a few. 


My creative nature and troubleshooting skills contributed to graduating with a Master of Arts from London College of Fashion. 


To me, business is always personal. I truly believe that we can only thrive in our work if we work for something that is aligned with our values. I believe that the great poet Khalil Gibran was right when he said that work is love made visible. 


Because I love seeing humans unfolding their true potential, I am currently getting trained to become a Life Coach. My mission is to help brands and individuals to create their signature, to create something that matters, something that lasts, something that has an impact on themselves and the people around them and therefore makes the world a little bit more beautiful. 


Contact me if you are looking for:

  • Creative Direction 
  • Brand Consulting 
  • Content Creation 
  • Life Coaching

Currently based in: Berlin, Germany.

 

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